Alternatively you can contact us for more information on any of these services
Document Solutions & Professional Services
Dashwood Consulting has many years of experience developing document solutions and has an enviable depth of experience and knowledge in the design, development, and implementation of solutions around the world.
Working with global industry leaders and leading edge document technology in this industry for almost two decades, our knowledge of document composition and printing systems enables us to work with you on the simplest to the most complex projects.
Implementation services are still largely focused around PrintSoft products, particularly PReS-based technology, however we are continually increasing our breadth of exposure to other technologies to truly become a vendor independent and objective industry resource.
Dashwood Consulting can offer value in all stages of a project including:
Defining and designing
Product research and selection
Workflow and automation
Applications development
Configuring and testing
Solution deployment
Documentation and handover
Change management
When it comes to enhancing an existing solution, or developing a complete document communication solution from scratch, Dashwood Consulting should be your first port of call.
"Marketing" is a very over utilised word and conjures many different things in people's minds when they hear it.
Some may think of promtional marketing material, some may think of market research, however to Dashwood Consulting, Marketing is simply utilising resources - internal or external - to assist in effectively enhancing your business in accordance with a plan.
A Targeted Marketing Communication (TMC) plan created by Dashwood Consulting will identify and enable you to convert more prospects into customers and strengthen customer's loyalty to your business.
The process of generating your TMC plan will identify your clients most important stakeholder groups (ie. your target audiences) and the needs & wants that your clients wish to satisfy. It will also help you identify and achieve your clients most important business and/or relationship objectives in the shortest possible timeframe.
Once complete, the TMC plan will detail a prioritised list of content and profiled communication initiatives for the next 6 to 12 months.
Marketing Strategy and Communication Strategy are closely related and should be considered as part of a larger process.
Contact us to discuss further how we can work with you or your marketing team to create your marketing strategy.
Communication Strategy
How you communicate with your customers has a massive bearing on your success.
Any one who creates and sends a letter, an invoice, a bill, a statement, or the like, is already communicating with their customers but is it effective?
Many companies ignore the fact (or simply forget) that they may already have the perfect vehicle for effectively communicating with their customers. It is through these documents that you can build an effective Communication Strategy using documents and the web.
A company's Communication Strategy is a key business requirement and includes effective communication to all stakeholders of the company. It not only involves detailing the strategies that will be adopted for external communication with customers, prospective customers, and the greater community, but also internally with its own employees.
Communication strategies take a long time to develop, however there is no better time to start one than now!
Depending on the size of your company, the strategy development process can include a wide range of consultation and participation techniques to gather the requirements from all stakeholders. This understanding of communication requirements is the most important part of the process.
Communication Strategy and Marketing Strategy are closely related and the entire research and development process can form part of a Total Marketing Communication Plan (TMCP).
Contact us further for your Communication Strategy needs.
Business Identity
Brand awareness is key to any marketing or promotional activity.
You want your brand - whether it is your business, your product, or both - to be known as the best, a trusted option for your customers.
An appropriate, easy to recognise and remember logo and tagline are the starting points to developing an effective brand identity that ensures you have a consistent look and feel to help strengthen the position of your business and products in the market. Next is your domain name.
Continuing the identity
Business cards
both printed and electronic - need to tell your story quickly and effectively
Business forms
Your letterhead, invoices, quotes, with compliments slips, etc
Internal business forms
Brochures
Product branding
things don't stop with the branding of your company
If you sell or market products, ensuring that their brand is effective is as important - sometimes more important - as your company
PowerPoint and other multimedia presentations and templates
Your website
...all need to be designed or updated to carry your business identity through all aspects of your company.
Contact us for your Business Identity requirements.
Should you have any further questions please click here to email us.
